Who knows consumers better than Starbucks. 
Just came to know about this site called “My Starbucks Ideas“.
“My Starbucks Idea is an online community dedicated to sharing and discussing ideas and allowing you to see how Starbucks is putting top ideas into action. If you’d like to ask a question or make a comment specific to your experience with Starbucks, please visit the Contact Us section of Starbucks.com.”
Like what they mention on the web:
“You know better than anyone else what you want from Starbucks. So tell us. What’s your Starbucks Idea? Revolutionary or simple—we want to hear it. Share your ideas, tell us what you think of other people’s ideas and join the discussion. We’re here, and we’re ready to make ideas happen. Let’s get started.“
Talking about recognizing consumer value, nobody does it better than Starbucks. (At least from what is being observed till now!) Ok, they are not used in Singapore (yet!)
P.S: What e hell is M1’s ads on “listening to consumers’ view” about? Can’t see any link. They want consumers to send in their feedbacks and in turn stand a chance to win a Sony Ericsson Phone? Seriously, this is soooooooo “Singaporean” way of trying to capture the market. (Another word is Kiasu-ism) So does people log on for the survey to win the phone or sincerely contributing how they might feel towards the company? Will subscribers of the other Telcos log on as well? Or they only plan to capture their own customers only? Did they mention what will they do when they get the survey results? Nope. Just a standard survey for everyone! Wow… As if that’s special. So much for “You deserve better“……
I seriously don’t see any benefits this campaign is bringing.
