Archive for November, 2007

Good Story — Reflection to the Young and Successful Group

A 15-YEAR-OLD Singaporean, competing against 16- to 18-year-olds, has won the top prize in a writing contest that drew 5,300 entries from 52 countries.
In the annual Commonwealth Essay Competition, Amanda Chong of Raffles Girls’ School (Secondary) chose to compete in the older category and won with a piece on  the restlessness of modern life.
Her short [...]

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Jackie Chan Cafe

Went to Jackie Chan Cafe last Saturday.  At One Nassim Road.
Its right opposite Tanglin Shopping Centre. Near the Da Vinci Furniture/Carpet Shop. Can’t really remember. Anyway… The place is kinda disappointing… Or perhaps I expected too much?

The place doesn’t quite have a theme. (Since its co-open by Jackie Chan himself and named after [...]

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The New 7P’s

The common 4P’s that we know about:-
1. Price
2. Product
3. Promotion
4. Place
Now, the new 7P’s includes:
5. People – Your Staff
6. Process – The Execution Process
7. Physical Evidence – Testimonials
Indeed… How true is the new 3P’s…
Then again, how many organizations hasn’t come to realize it yet?

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Brand Gap

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